It's clear HMD put some thought into the new 3310, which has more rounded curves and new bright colors but retains much of the DNA of the original candy bar phone. Juho Sarvikas, chief product officer of HMD, isn't concerned that the Nokia brand might get relegated to a novelty item and believes the new 3310 will give the startup a chance to do "some fun things on social media." Why not? "How does HMD leverage the old brand and at the same time do brand-new things?" ![]() "They have a juggling act," said IHS analyst Ian Fogg. ![]() "The frenzy of nostalgia around the updated 3310 will deliver some much-needed consumer awareness that Nokia-branded devices are back on the shelves," said Ben Wood, an analyst at CCS Insight.īut here's the rub: Relying too much on that storied name and the novelty factor of a phone that's nearly two decades old (even if the company did update its look) bring their own issues: They threaten to overshadow what you're doing today.
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